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Houston Benefits from Choosing Beautification over Billboards

Houston, the 2017 Superbowl host city, demonstrates how beatification (rather than billboards) can be used as a catalyst for redevelopment, investment, and tourism with its airport corridor project. Since 1980, Houston has prohibited new billboards and reduced existing billboards from more than 10,000 to less than 1,600.

Scenic Houston ribbon cutting ceremony