June 28, 2011
Paris Decreases Visual Pollution
By Willa Grange Civic House Intern-University of Pennsylvania
This past June, Paris City Council passed a new law restricting outdoor advertising.
The decision, which will likely put a dent in the sales of local advertising companies, will reduce current display space by 30%, limiting signage to a mere 8 square meters (86 square feet) as opposed to the much larger 12 square meters (129 square feet). Moreover, the new regulations stipulate that signs must be at least 25 meters (82 feet) apart and 50 meters (164 feet) away from any school location.
Of the current 2,300 outdoor panels, all of which are shared between three advertising companies-JCDecaux, ClearChannel, and CBS Outdoor-roughly 1,400 billboards will be taken down. As Mairie de Paris official Danièle Pourtaud commented in a recent article for Le Figaro, “This ruling is not anti-advertising, but responds to people’s wishes that advertising should be less intrusive.” Moreover, the restriction will be confined only to the city center.