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Report Released on Scan of International Outdoor Advertising Practices

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The Federal Highway administration has released the findings of a recent 2010 survey of international advertising practices.  The scan team, which included SCRUB’s executive Director Mary Tracy, visited Australia, Sweden, The Netherlands and the UK to understand how these countries regulate roadway signage.

The scan team observations included: more use of conditional (time-limited) sign permitting, more context-sensitive and safety-oriented laws and regulations, a greater emphasis on safety and environmental impacts in guidelines and permit requirements, and more collaboration between outdoor advertising stakeholders than is seen in the United States.