Billboard Giant Lamar’s Stock Down 20%

Despite a recovery in the advertising industry, leading billboard company Lamar’s stock is down 20% this year.

While there may be some increased demand for ad space in some markets in some locations, in many other markets there is an oversupply of space and the only way to fill that space is to offer deep discounts.  Because of this, static billboards are drawing an average of only $5,500 annually.

 

For more information about this development, please see the CBS Interactive Business Network’s article “Why the Billboard Business Sucks, Even Though It Shouldn’t“.