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Main Line residents are fighting to keep billboards out of their townships, but is it a losing battle?


By Jim Waltzer

As Peggy Murr hunkered down in her assigned booth at Haverford Township Day in October 2009, the longtime local resident figured she’d simply collect a few signatures while taking in the parade and other festivities. Her clipboard filled with almost 600 names.

The object of the petitioners’ fervor: the prospect of billboards coming to their township. Not on their watch.

Due west at the Newtown Square Harvest Festival, there was a similar reaction from the citizenry. The numbers have since multiplied, as the community group No Billboards has broadcast its message in Springfield, Haverford, Marple and Newtown townships.

And the billboards remain at bay. So far.