Looking at the epidemic that is outdoor advertisement in Philadelphia, one would not think that the same blight could be seen along the Nile River, one of the great natural wonders of the world. In previous years one could walk along the historic river and enjoy everything that it has to offer as an aesthetic beauty. However, now one’s attention will be jarred by the numerous billboards that sprawl over the once beautiful Egyptian landscape in Cairo, one the major centers of life in the African continent.
In his article appropriately titled, “Billboard Blitz (Drink This!) Alters Landscape (Buy That!) of City,” Michael Slackman of the NY Times discusses the emergence of a new issue for the everyday people of Cairo to deal with. This issue is one that stems from the recent outburst of outdoor advertisement throughout the city. This trend is seen throughout all of Africa’s major metropolises as the rate of commercialization has reached an all-time high. As a result, we are all witnesses to the atrocities that can take place when wise government policy making takes a backseat to maximizing profits.