Posted on

Editorial: Roadside distractions

Philadelphia Inquirer
Posted on Mon, Mar. 22, 2010

atlanticcityWhen every stretch of highway in America looks like Times Square, it will be too late to worry about the driver distractions caused by electronic billboards.

The bright, gaze-riveting billboards are popping up in this region – notably, along the heavily trafficked Pennsylvania Turnpike in Bucks County. Their messages change every few seconds, making them a gold mine for outdoor ad companies, which can sell the same space several times over.

But what’s the impact on drivers whizzing by at speeds of 65 miles per hour and greater? Are they taking their eyes off the road, waiting for the next message to appear?