December 4, 2009 There are a growing number of towns and cities grappling with the pressure from the LED and billboard industry to erect digital signage.
Scenic Philadelphia and the Pennsylvania Chapter of the American Planning Association held a seminar on electronic signage. Speakers included: Jerry Wachtel, CPE, author of “Safety Impacts of Emerging Digital Display Technology”, Al Borden, FIAD, PLDA, Principal of The Lighting Practice and Stacey Graham, a Scenic Philadelphia attorney. Over 60 people attended the seminar including municipal planners, architects, attorneys, and Philadelphia City staff members.
With the advent of new technology in signage, many municipalities are behind in offering sign codes that address digital signage. From on-premise signs to large digital billboards, the impact of this technology is immense. Presenters addressed the actual technology of the new PECO lights, driver distraction and the health and safety aspects of increasing visual clutter on driver safety, and the legal aspects municipalities must keep in mind when writing legislation to regulate digital signage in Pennsylvania.