The Felling of the Hoagie City Billboard

Philadelphia City Paper, September 12, 2007

The big billboard was everyone’s poster child for urban blight.

by Bruce Schimmel

The big billboard at 40th and Lancaster was everyone’s poster child for urban blight. Hiding the historic façade of the West Philadelphia Title and Trust Bank, it promoted sneakers and booze, and depressed the neighborhood for more than 50 years.