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Giant ad on Inquirer building in doubt

September 12, 2007

Philadelphia Inquirer
By Patrick Kerkstra
Inquirer Staff Writer

A plan to temporarily drape the Inquirer-Daily News Building with a massive advertisement for the film Bee Movie was in doubt yesterday, after community groups denounced the effort, calling it “garish” and “shocking.”

The advertising needs approval before it can go up, and representatives from Philadelphia Media Holdings, which publishes The Inquirer and the Daily News, sought that permission yesterday morning from the Zoning Board of Adjustment.