Building ad swatted. Why? Bee-cause

September 15, 2007

Philadelphia Daily News
By MARK McDONALD
mcdonam@phillynews.com
215-854-2646

To bee or not to bee?

That was the question.

Answer: Not.

Brian Tierney, chief executive officer of Philadelphia Media Holdings (PMH), which owns the Daily News, Inquirer and Philly.com, decided yesterday to kill plans to put a giant inflatable bee on the company’s North Broad Street headquarters.

The Logan and Callowhill neighborhood associations had opposed the promotion for the upcoming film “Bee Movie.” Earlier, the city’s Zoning Board of Adjustment had postponed a decision on the company’s request for a variance to allow the promotion, which also included two large banner ads running down the side of the building. The promotion was to run for three weeks.